Market intelligence firm Newzoo has launched a new file with Activision Blizzard, “Betting on Billions: Unlocking the Power of Mobile Gamers,” outlining how mobile game enthusiasts are “lucrative, the untapped target market for brands.” From the facts, Newzoo has predicted that 2.4 billion human beings will play cell video games globally this year. Newzoo’s understanding of the cellular recreation industry is based on a few key takeaways: gaming is the “1/3-maximum-famous” app type behind social media and purchasing apps. For app customers elderly 18 to twenty, video games are the second-maximum-popular app class. Mobile video games are tied with the standard of tune streaming apps, where gender distribution fits up fairly nicely.
Music apps have a 50/50 gender split, while games skew in slightly greater women—51 percent ladies to forty-nine percent men. Games’ gender breakdown modifications a chunk while thinking about style. Sixty-six percent of Poser mobile recreation app customers are ladies, while action/journey video games skew closer to guys with 63 percent. Shooter-kind cell video games have the best percentage of guys in the genres listed, with 74 percent. But a match-3 puzzle recreation, Candy Crush Saga, takes the pinnacle spot because the top mobile sport performed within the ultimate month, consistent with Newzoo.
One in 3 mobile game enthusiasts performed Candy Crush Saga during the last month, and it’s nearly two times as famous as the subsequent most popular games, Pokémon Go, Fortnite, and Angry Birds. Candy Crush Saga was released in 2012 using King, acquired by Activision Blizzard in 2016. Staying on the pinnacle of the maximum-played app lists for years is a feat, mainly while international phenomenons like Fortnite, the second most popular sport, tied with Pokémon Go and Angry Birds.
YOU MAY ALSO LIKE IT. Newzoo’s cell video games report analyzed statistics from the USA, the U.K., France, and Germany. More than 12,300 app customers have been interviewed for the survey over a 14-day length in December 2018. According to analysts, the records do not include data from China, the global cellular game marketplace. Still, the information is vital in the growing cell video games enterprise; that’s something groups are trying to do. After all, one of Newzoo’s key findings is that mobile gamers “are a good deal extra receptive to advertising than non-gamers.”
